Radiohead And MTV For MTV EXIT Campaign W/ ‘All I Need’ Video
by 
DEXIE on April 30th, 2008
*Images Used W/ Permission / Newscom
Radiohead and MTV have collaborated to create Radiohead’s video of ‘All I Need’ for MTV EXIT’s(End Exploitation and Trafficking) campaign. The video will premiere globally on May 1st.
The collaboration represents an innovative and creative example of fusing musical content with MTV’s pro-social messaging. The “All I Need” video is being released globally across all platforms, and will potentially be seen in 560 million households worldwide.
This won’t be the last time MTV and Radiohead will be working together.
The partnership between MTV EXIT and Radiohead extends beyond the “All I Need” music video. At each of the concerts on Radiohead’s upcoming tour of North America, Europe, and Asia, youth activists belonging to local anti-human trafficking organizations will be distributing key information about trafficking. This follows similar concert tour collaboration with US rock band R.E.M.
Not only can you watch the ‘All I Need‘ video from all MTV platforms, people in New York roaming the Time Square pedestrians can also watch it on MTV’s 44 ½ video screen.
Furthermore, visit Think.mtv.com to find out out how you could support the fight against human trafficking AND watch Thom Yorke’s exclusive interview.
Tags: MTV, MTV EXIT, Pop Music News, Pop Rock, Radiohead, Radiohead All I Need Video, Radiohead and MTV| 2.9 |
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POSTED IN: Music News, Pop Bands, Pop Music, Press
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